In the fifth and final installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Meena Kothandaraman and Zarla Ludin of twig+fish, a research and strategy practice based in Boston, MA, that espouses these research beliefs, while maintaining a utopic work-life balance.
On October 26, Meena and Zarla lead a workshop on Designing (N)credible Research Studies at Sterling Hall. The overwhelming nature of research leaves it vulnerable to being cut, or being confusing. But, regardless of where your specialty falls in the Product Lifecycle – Concept, Production, Marketing or Sales – your function is impacted by answers to questions that could be addressed by research.
These answers might determine whether or not a product is produced, how it is positioned in the market, whether or not it sells, and just how profitable it is.
About the Marketing Mentor Podcast
The Marketing Mentor Podcast is lead by Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money. In a friendly conversational setting, interviewees reveal details that you won’t hear anywhere else. As a result, each episode is a no-fluff chat about the nuts and bolts of what designers, copywriters, photographers and other creatives are doing to grow their business, and get better clients with bigger budgets.